The American Tradition

This campaign for my local tattoo parlor is meant to signify a light at the end of the tunnel for what will always be remembered as a challenging time. It humorously plays off of the boredom and anguish that many experienced while quarantining during the COVID-19 pandemic. The tone is reflective but hopeful (with a hint of edge), as we all yearn for a reopening around the corner and eventual “new normal.”