My path. Your proof.
I’m a detail-oriented marketer and communicator with seven years of experience and a Master’s degree in Advertising. I specialize in storytelling that improves lives, particularly in areas like behavior change, education, and public health awareness. My focus is on creating integrated campaigns that go beyond just delivering a message; No matter the topic, I strive to connect with audiences on a deeper, meeting them where they are. What makes my work truly fulfilling is knowing that it does real good out in the world—from page to person.
Equipped with a creative heart, analytical process, and invaluable statewide experience at a dynamic advertising agency, I am actively seeking freelance and/or full-time copywriting gigs. Feel free to contact me if you like what you see!
What I’m good at:
Impactful, intentional marketing and copywriting
Integrated campaigns, creative concepting, and new business pitches
Human-centered storytelling
Inclusive messaging for multicultural audiences
Clear, concise writing to make even the most complex topics engaging and digestible
Mediums I’m comfy with:
Traditional media: Broadcast television, radio, and print
Digital Media: Paid and organic social, digital banners, streaming, etc.
Events, out-of-home, activations, and swag
Clients I’ve worked with:
The California Department of Public Health
The California Department of Motorized Vehicles (DMV)
The Office of Governor Gavin Newsom
Delta Dental
First 5 California
CalRecycle
CalFresh Healthy Living
Sacramento Food Bank & Family Services
California Earthquake Authority
University of California, Davis
Tools & softwares I use:
Microsoft Office Suite
Microsoft Outlook Suite
Mailchimp and other marketing softwares
Google Drive
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Wrike and other project management tools
Jobs I’ve worked:
Runyon Saltzman, Inc. – Sacramento, CA – September, 2020-Present
Provisional Copywriter (Present)
Copywriter
Junior Copywriter
Digital Copywriter (Freelance)
University of California, Davis – Davis, CA – October, 2016-August, 2019
Social Media Coordinator (Strategic Communications)
Content Specialist (Campus Recreation, Memorial Union, and UC Davis Stores)
Marketing Assistant (Student Affairs Marketing and Communications)
California Department of Corrections and Rehabilitation – Sacramento, CA – June-September, 2016
Communication Intern (Council on Mentally Ill Offenders)
Where I learned:
Boston University College of Communication – Boston, MA – September, 2020
Master of Science in Advertising
Cumulative GPA: 3.97
AdLab Copywriter for AMP Agency
Teaching Assistant, CM 180, Understanding Media
University of California, Davis – Davis, CA – December, 2016
Bachelor of Arts in Communication
Bachelor of Arts in Psychology
Cumulative GPA: 3.91
Davis Feminist Film Festival Intern (UC Davis Women’s Resources and Research Center)
Awards I’ve won:
• Gold American Advertising Federation Sacramento Addy Award (COVID-19, THANKS/GRACIAS Gas Station TV, 2022)
• Silver American Advertising Federation Sacramento Addy Award (COVID-19, Back to School TV, 2022)
• Gold American Advertising Federation Sacramento Addy Award (Center TV, 2020)
• Gold CASE District VII Award of Excellence ( Google Cameo, 2020)
• Silver CASE District VII Award of Excellence (2017–18 CRUS Annual Report, 2019)
• Gold Hermes Creative Award (“Come As You Are” UC Davis Campus Recreation campaign, 2018)
• Silver CASE District VII Award of Excellence (“Come As You Are” UC Davis Campus Recreation campaign, 2017)