Title Boxing Club
As a form of exercise, there is something uniquely cathartic about letting all of your frustrations and stresses out on a bag. This campaign highlights relatable mishaps and unfortunate situations, as if to give people a tangible, punchable outlet for all of their day-to-day problems.
Activation: Hands-On Demos
Each of the following places is accompanied by an atmosphere of heightened emotion—commonly, frustration. But what if there was a healthy and constructive way to channel those feelings while promoting the awesome release boxing gyms can offer? What better time for Title to pick up new clientele than when people are at their peak with punchable problems?
Copy & Art: Montana Strohl-Roy