Crayola
Based entirely around the psychological concept of flow, this rebrand and launch promote a state of complete engrossment in creation as well as the health benefits and positive mood shifts that come along with it. Through an introduction of a colored pencils and workbook line, Crayola can step into the self-care space and expand to an adult audience in a deliberate way.
Copy on back of box:
Flow is a meditative concept referring to complete absorption in creation, expression, and reflection. It reduces anxiety, boosts your mood, and even slows your heart rate. It’s something that comes naturally, and sometimes unconsciously, to us when we’re young, yet moments of flow in the adult world are few and far between; Unless, we make an intentional effort. Crayola Flow is a new line of products that equips young adults with the tools they need to unlock the imagination of their inner child. Because, as it turns out, it’s good for us.
Copy on back of book:
As kids, we make cotton candy clouds, intergalactic worlds, and mythical beasts beyond belief. As adults, we make meetings, mistakes, and difficult choices. When we get older, the colors in our life mute, deepen, and change, but that doesn’t mean they should disappear altogether. Just because our priorities shift doesn’t mean we should lose our flow.
Flow is a meditative concept referring to complete absorption in creation, expression, and reflection. It reduces anxiety, boosts your mood, and even slows your heart rate. It’s something that comes naturally, and sometimes unconsciously, to us when we’re young, yet moments of flow in the real world are few and far between; Unless, we make an intentional effort.
The bottom line: Getting lost in a drawing or an art project is actually good for you. So, let’s give in to childish curiosity, imagination, and wonder every once in a while. Because, as it turns out, the kids are onto something.
This book includes:
Coloring pages
Activities to help move through emotion
Meditation exercises
Artistic explorations
Copy: Montana Strohl-Roy Art: Sarah Clark