The American Tradition

Post-Pandemic Promotion

This campaign for a local tattoo parlor is meant to signify a light at the end of the tunnel for what will always be remembered as a challenging time. It humorously plays off of the boredom and anguish that many experienced while quarantining during the COVID-19 pandemic. The tone is reflective and edgy, yet also taps into a unanimous yearning for the “new normal” around the corner.