Six Flags
In March 2020, many non-essential businesses were forced to close their doors in efforts to slow the spread of COVID-19. Among these businesses, theme parks were hit particularly hard. This campaign is aimed at appealing to the release of all the pent up emotion folks have been holding in throughout quarantine. It turns social distancing language on its head to promote a reopening for Six Flags.
Branded zoom background
Wall decal
Copy: Montana Strohl-Roy Art: Yuyan (Nicole) Kang