Sacramento Food Bank & Family Services

At Sacramento Food Bank & Family Services, every $1 donation is transformed into five meals for the community. Considering that every one in five Sacramentans face food insecurity, a few dollars truly can make a world of difference.

To breathe life into these compelling statistics and help SFB&FS garner more donations, our team crafted video spot using stop-motion animation. This dynamic and engaging style highlights how each dollar translates into meals, underlining the ripple effect that each contribution sets into motion.

Agency: Runyon Saltzman, Inc.
Creative
Director: Steve Fong
Writer: Montana Strohl-Roy
Art Director: Rachel Ruddick

Video

Project Span:
2022-2024

One spot led to another. This time, a more informational explainer video on the benefits of CalFresh and how SFB&FS works with larger state entities to connect community members to local food resources.

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