AdLab

Boston University’s student-run advertising agency, AdLab, needed new merchandise as a means to generate funds. My art director and I provided with mockups of minimalistic items that fit the tone of the agency and represent its boundary-pushing reputation. By incorporating AdLab’s general brand as a whole and each of the specific roles in AdLab (Account Executive/Project Manager, Strategist, Copywriter, and Art Director), this merchandise speaks to everybody’s experience.